LEVEL 2 · DIGITAL MARKETING
Social Media Training
A practical Level 2 course teaching AU World members how to build an audience, run compliant Facebook and Messenger campaigns, and convert conversations into gold orientations and unit applications.
Duration
4 Weeks
Flexible schedule
Format
Hybrid
Online + Ortigas HQ
Level
Level 2
Academy certification
WHAT YOU'LL LEARN
Turn attention into appointments
Build a consistent, on-brand social presence that earns trust
Run compliant Facebook posts and ads without policy violations
Convert Messenger inquiries into booked orientations
Create simple content calendars you can actually keep
Track what content drives applications vs. just likes
Stay inside AU World and platform guidelines at all times
CURRICULUM BREAKDOWN
Module Outline
01
Foundations & Brand Voice
Defining your personal AU World brand voice, visual identity, and the compliance lines you cannot cross.
Brand voice & positioning
Compliance do's and don'ts
Profile & bio basics
02
Content That Builds Trust
Planning and producing content that educates about physical gold without hype or income claims.
Content pillars
Simple formats that convert
Batch content creation
03
Facebook & Messenger Conversion
Turning comments and DMs into real conversations, then into booked orientations.
Comment-to-DM systems
Messenger scripts
Booking from chat
04
Measurement & Compounding
Reading what actually grows your unit and doubling down on what works.
What to measure
Repurposing winners
Building a monthly rhythm
WHO THIS IS FOR
Active members and sellers who want to grow without relying only on warm market
Aspiring Unit Managers building a public presence
Members already posting but not getting appointments
Anyone who wants to market gold and products compliantly
Ready to step up?
Apply for the Social Media Training or book a free orientation with the AU World Academy admissions team in Ortigas, Pasig City.